Inventors of Mind Mapping
The most powerful thinking tool of our times
Your survival skills for the rest of the century
The World Economic Forum’s most recent Future of Jobs report concluded that the three crucial skills for the 21st century worker are problem solving, critical thinking and creativity.
Problem solving
The skill for identifying, evaluating, and implementing solutions for problems in complex, real-world settings. More than 56% of all jobs require complex problem-solving abilities as a core skill.
Critical thinking
The ability to conceptualize, analyze, apply, synthesize and evaluate information to reach an answer or conclusion, by engaging our brains in reflective and unbiased thinking.
Creativity
The ability to conceive, assess and implement original and valuable ideas. Creative jobs will grow by 5.3 per cent over the next 10 years. Innovative companies will survive and thrive.
How are these skills currently deployed?
Cognitive skills
Sixty percent of HR managers claim that recent graduates do not possess critical thinking and problem solving skills at the level needed by organizations, according to the PayScale 2016 study.
Creative fluency
Only 2% of people generate original ideas based on the study conducted by Ken Robinson for the UK government including more than 200,000 participants across the world.
Project management
Less than 50% of projects comply with their objectives of time and budget, while more than 35% of projects are deemed as failures, according to the 2016 Project Management Institute research.
The Mind Mapping difference
Mind Maps propel your thinking skills. Research confirms the value of this powerful methodology, named as the Swiss Army knife for the brain by Times magazine.
300% increase in idea generation according to the 2008 study conducted by Americ Jenkins for South Oregon University.
200% increase in critical thinking skills when using Mind Maps for developing and evaluating arguments and hypotheses (Santiago, H., 2011).
50% increase in productivity discovered by the research conducted by Chuck Frey in 2018 with Fortune 500 companies.