Using convergent thinking, in this phase you’ll focus on the selected opportunity (e.g. increasing profits, inventing a new product, or improving productivity of an organization or area) for fully understanding its details and context.

Now switching to a divergent thinking mode, this step engages the brain’s powerful parallel processing network for finding the key success drivers and potential array of ideas for the selected opportunity.

In this phase you’ll combine divergent and convergent thinking for unearthing original and differentiated ideas that address the opportunity and key drivers, via the formulation of scenarios and initiatives.

Using convergent thinking you’ll harvest the ideas with more value-generating potential without prematurely discarding those that could be regarded as illogical or improbable but could eventually become blockbusters.

Using a combination of divergent and convergent thinking, you’ll evaluate the potential of the harvested ideas through fast prototyping without investing a lot of time or money, so the best ideas could jump into the implementation stage.

In this final step you’ll formulate a plan for implementing the ideas that better fulfill the opportunity’s goals. You’ll use an agile planning framework for developing and executing the selected initiatives.